Hospitality Staff-Exhibitions Staff New York – Boston, Massachusetts
Exhibition Staff & Hospitality Staff New York – Boston, Massachusetts
- Love Creative Marketing were commissioned by 3 Monkeys to create and activate a live brand experience to create an emotional connection between young professionals and the 3 Mobile brand’s latest campaign ‘Social Notworking.’
- Aiming to target consumers during their lunch breaks and provide them with a memorable brand experience that demonstrated 3’s products in their well deserved break hence the slogan, ‘Social Notworking.’
THE SOLUTION –
- A “Social Notworking” dome toured key targeted locations engaging consumers passing by and those on their lunch breaks, were invited to use HP laptops with 3’s internet dongles and have their photos taken in a customised, branded 3 Photo Booth.
- Participants had three photos taken against a 3 backdrop and received an instant print out along with instructions on how to access their photos online through the “Social Notworking” Facebook site.
- The installation enabled consumers to interact with a range of 3 products and access social networking sites that they use frequently more easily and conveniently, such as Facebook and LinkedIn.
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