Projections 3D Mapping

Belvedere Vodka Light Projections

To support an existing sampling campaign occurring in a variety of high profile bars, Love Creative Marketing on behalf of LVMH (Producers and distributors of Belvedere Vodka) were asked to implement an eye-catching ambient campaign close in proximity to nearby bars where sampling took place to promote key messaging of the brand.

Light Projections Agency

The Solution

To launch the promotion in an exciting and visually engaging way, Mediacom commissioned Love Creative Marketing to devise two creative executions using striking light projection ads that clearly showcased Belvedere as an elite alcoholic beverage.

The Method

Love Creative Marketing targeted a number of areas close in proximity to bars where sampling activity occurred. In order for the campaign to be successful, extensive research was carried out to decide which areas would maintain heavy footfall and traffic within sight of the bars

Guerrilla Marketing Projections

Two creative light projections were devised, both displaying attention-grabbing images reflecting the nature of the brand. One image exhibited the bottle logo whilst another conveyed imagery including a key message, ‘believing’ in the brand: ‘Naturally Smooth, make it BELieVE’

The campaign ran across 3 days in a variety of areas in central London.

The Results

The event was a success with Belvedere’s key objectives fulfilled.


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