CHI & Partners, on behalf of Anchor, required Love Creative Marketing Agency to position Anchor as the original butter brand by dramatising the brand’s heritage with an authentic ambient media campaign.
Taking retro to the streets, a high profile wall was sought in East London and a Mural was created over a 2 day period to replicate the Anchor advert, bringing to life the reminiscent retro theme of the fine art advert. This campaign stood out to thousands and gained media attention, appearing in London’s paper “Metro.”
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