Event Marketing Agency Miami
Juniper by IMC Brand Activation USA
Event Marketing Agency Love Creative Marketing USA was approached by JuniperMarket by IMC to design, build, and install a custom-built branded structure for their campuses during market in Atlanta, Las Vegas, and high Point. Juniper, a b2b wholesale online marketplace serving the home, gift, and apparel industries owned and operated by International Market Centre’s who also run the physical Markets in Atlanta, Georgia, Las Vegas, Nevada and High Point, North Carolina.
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The aim of the activation was to leverage that buyer-base to build Market’s base with high impact activations on their campuses. Building structures for experiential activity emphasises the brand message and creates lasting memories, which in turn builds brand awareness and results in increased sales leads.
Creating a face-to-face branded experience
Love creative marketing agency has experience in creating engaging structures/set builds which will communicate your brand to a targeted audience, eventually creating a captivating experience for your customer. Set builds/structures aim to create brand engagement which focuses on building a longer connection between the brand and its customers.
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Each design element of the structure aligned with Juniper branding to showcase the brands unique style.
Event Marketing Agency Miami
Love creative Marketing agency also provided experienced brand ambassadors and iPad installations to support signing up buyers on their platforms to enhance the experience. Some of the products were also displayed to give attendees a sense of what the product is all about. Visitors were able to engage with the brand in a fun way with a DJ present to create an entertaining atmosphere.
Proposed bespoke build structure
- Zone 1- Brand Ambassadors Welcome Guest and explain activation
- Zone 2 – Digital Display, Juniper Representatives Advice
- Zone 3 – iPad & Register, Swag Collection
- Zone 4 – Chill out Zone – Seating and Refreshments (Berry Bar)
Creative Proposed Container for Las Vegas Market
Key features of the structure included built LED lights in centre ceiling which enabled us to see during the night and electrical remote-controlled awnings to help protect against wind. The container also had Hydraulic lifting/levelling/deployment system which ensured we had stable levelled area.
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