European Field Marketing Campaign for G Star
Field Marketing Agency New York
To tie in with fashion week, field marketing agency LCM were briefed by G-Star to distribute their very own fashion magazine, ‘G-Star Raw Magazine’.
In response to the brief we strategically conceptualised, designed and implemented two ground breaking campaigns. Placed in London’s trendiest locations, a high fashion kiosk was created that housed the G-Star magazine that was distributed to the public alongside a goody bag.
In Paris a more eccentric approach saw consumers in the street stop in awe to look at G-Star models and what they had to offer. Love Creative Marketing agency surpassed G-Stars expectations with outstanding results, and turned a distribution exercise into an unforgettable, memorable experience.
Field Marketing
Field Marketing Campaign Results
