Reasons to Hire an Experiential Marketing Agency in Miami
In an increasingly digitized business landscape, a digital presence is nigh imperative. Long gone are the days when traditional marketing sufficed to ensure business growth. Now, digital marketing promises excellent return on investment (ROI) for lead acquisition, conversions, and even customer retention. However, there are many ways to succeed and many ways to fail. Thus,…
Advertising in New York City: The key is to move the masses not just reach them
Advertising and marketing in New York City is a challenge. Besides the usual tasks in designing an effective Marketing Campaign like designing the visuals, formulating the message and defining the target audience, you also have to keep up with the competition.
New York City, holding over 6% of all national advertising institutions and over 9% of…
Elements Of A Successful Experiential Campaign
By and large, a successful experiential marketing campaign should hit most, if not all, of the following bullet points:
Product tie-in is a must. Whether it’s through the use of the product itself (Globetrotter, Milka) or an explicit tie-in with the brand (the high energy nature of James Bond and Red Bull), any experience targeting…