Advertising and marketing in New York City is a challenge. Besides the usual tasks in designing an effective Marketing Campaign like designing the visuals, formulating the message and defining the target audience, you also have to keep up with the competition.
New York City, holding over 6% of all national advertising institutions and over 9% of…
Over the past month, WebUrbanist has explored the ins and outs of the weird world of guerrilla marketing. What was once a fringe movement in the world of advertising has become much more popular and mainstream since the 1980s, when marketing expert Jay Conrad Levinson introduced the concept to the world at large.
But what is…
Guerrilla Marketing Projections
Mindshare Media Agency approached Love Creative Marketing Agency to meet their brief to create a cutting edge and eccentric activity for the REBOOT campaign. Having decided on projections, Love Creative Marketing were tasked with researching ideal buildings in high footfall locations.
A guerilla marketing campaign was contracted in San Francisco by Love Creative Marketing Agency. Larger…
Guerilla Marketing Ideas
We love the idea of Guerilla Gardeners; these are groups of gardeners that cultivate neglected land in an effort to improve the area. Doing this is technically illegal because they are working on land that doesn’t belong to them, however I can’t imagine that anyone minds too much.
Therefore with the unlikely joining of…
Ambient Media Agency
CHI & Partners, on behalf of Anchor, required Love Creative Marketing Agency to position Anchor as the original butter brand by dramatizing the brand’s heritage with an authentic ambient media campaign.
Taking retro to the streets, a high profile wall was sought in East London and a Mural was created over a 2 day…