Based on an article by Allison Norton published on Olapic.com we want to tell you about this great campaign by Macy’s in New York.
Macy’s Herald Square is not just a Department Store it is a national landmark. When anyone visits New York City for the first time, this store is a must-see destination on their…
By and large, a successful experiential marketing campaign should hit most, if not all, of the following bullet points:
Product tie-in is a must. Whether it’s through the use of the product itself (Globetrotter, Milka) or an explicit tie-in with the brand (the high energy nature of James Bond and Red Bull), any experience targeting…
Experiential Marketing Approach
Experiential Marketing, is a methodology, an integrated approach which places the live brand experience at the core of the comms plan, with PR, Digital, Broadcast and Advertising being utilised to amplify the real-life interactive and engaging piece at the heart of the campaign.
Live brand experiences, inspired by the core brand personality attributes, authentic…
Promotional Marketing Campaigns New York & Global
Promotional staffing agency New York, Love Creative Marketing were approached by ING to implement an exciting ground-breaking event marketing campaign using bespoke 3D art and installations across the globe.
ING’s worldwide, ‘Be Good At Money’ campaign, encouraged members of the target audience to consider their relationship with finance using product specific messages to…