Field Marketing Campaign London for G Star
Field Marketing Agency
Love Creative Marketing were briefed by G-Star to distribute their very own fashion magazine, ‘G-Star Raw Magazine’. In response to the brief we strategically conceptualised, designed and implemented two ground breaking campaigns.
A global campaign placed in London’s trendiest locations, a high fashion kiosk was created that housed the G-Star magazine that was distributed to the public alongside a goody bag. In Paris a more eccentric approach saw consumers in the street stop in awe to look at G-Star models and what they had to offer.
See the below image showcasing the Paris field marketing campaign which made heads turn and generate mass social media buzz.
Field Marketing Campaign Results
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