Guerrilla Marketing

  • Interactive Billboards That Shines Spotlight on Pedestrians

    It’s true that pedestrians at night are hard to see and are very vulnerable. Audi wanted to help them out so they partnered with DDB Brussels to create a unique billboard to showcase the Audi A4 adaptive headlights that help you navigate the roads better.

    They installed spotlights in the billboard that would shine on pedestrians…

  • Real-Time Projection Mapping Will Blow You Away

     Projection Mapping

    We’ve seen a lot of projection mapping examples over the past couple months, but this one was quite unique and a pleasure to see. This projection mapping example was done for the Sony Playstation 3 by Marshmallow Laser Feast. The company consists of a network of artists, designers, animators, directors, architects, engineers, programmers and…

  • How To Immerse Your Audience With Compelling Digital Media

    Digital media offers businesses a whole new world of personalised, engaging and interactive media experiences. Whether it are used for internal employees, a recruitment drive or for attracting potential new clients, digital media gives companies the chance to captivate their audiences and deliver a powerful and memorable message.
    The evolution of digital media allows businesses to…

  • 8 Online Guerrilla Marketing Ideas For Events

    Guerrilla marketing ideas for events is essentially cheap (or even free) ways of marketing your business/product to people in creative and effective ways.

    Many people assume that the only way to promote a business online is by using tried and tested methods, such as;

    Paid advertising (i.e. website banner ads, AdSense ads, etc.)
    Social media (i.e. promoting…

  • How To Use The Power Of The Senses To Create Successful Experiential Events

    People today have shorter attention spans than previous generations, and many people now feel more disconnected from brands and their products and services than ever before. One way in which businesses are attempting to solve this issue is through event marketing, offering customers real, tangible engagement.

    Experiential marketing focuses on creating memorable ‘experiences’, which consumers are…

  • What Ambient Media is All About

    The word “ambient” means the placement of ads at seemingly unconventional places, thus utilising ambient media denotes the formats wherein these ads are placed.

    Advertising Done a Different Way

    Decades ago, when the word “advertising” was mentioned, people tended to think immediately of posters, television ads, flyers and the like. Back then no one would have thought…

  • Guerilla Marketing Ideas & Activations

    Marketing is a never-ending challenge for creative teams. Bombarded with reminders about optimization, delineation and customization, it’s hard for a creative mind to roam freely. Enter guerilla marketing. This technique encourages your marketing team to do the unexpected just to shake things up a bit. As The American Genius observes, guerilla marketing is a fresh…

  • 20 Creative Ambient Ads for Your Inspiration

    Here are some really creative examples of ambient advertising / outdoor marketing. Some of these are more extreme than others; however, they are all really interesting examples of creative advertising. “Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target…