Experiential Marketing

  • Macy’s Experiential Pop Up Shop

    Based on an article by Allison Norton published on Olapic.com we want to tell you about this great campaign by Macy’s in New York.
    Macy’s Herald Square is not just a Department Store it is a national landmark. When anyone visits New York City for the first time, this store is a must-see destination on their…

  • How To Leverage Augmented Reality

    Many brands are now using Augmented reality (AR) for the promotion of new products and services. But is it going to survive in the marketing world in the near future? Here are some ways in which marketers can leverage AR in the marketing world.

    Augmented reality is a concept in which the viewer’s surroundings are augmented with…

  • Real-Time Projection Mapping Will Blow You Away

     Projection Mapping

    We’ve seen a lot of projection mapping examples over the past couple months, but this one was quite unique and a pleasure to see. This projection mapping example was done for the Sony Playstation 3 by Marshmallow Laser Feast. The company consists of a network of artists, designers, animators, directors, architects, engineers, programmers and…

  • Creative Ways to Bring in Customers with Interactive Experiences

    Experiential marketing is experience marketing born from experiences…

    Experiential marketing is a method of advertising through an interactive experience. This is to get customers to talk about your business or product. It can be an extremely powerful tool for companies who want to leave a strong and lasting impression on customers.

    Experiential marketing is a unique take on…

  • Experiential Marketing

    Experiential Marketing

    Casio approached Love Creative Marketing to create an unforgettable integrated campaign that brought to life the brand’s personality and presence and ultimately drove product sales.

    The Brief

    Casio, the multinational electronics company renowned for its fashion forward and influential products aimed to celebrate their G-Shock range’s 30th anniversary in style.

    The Solution

    In order to meet Casio’s objectives of increasing…

  • Experiential Marketing Examples & Trends

    EXPERIENTIAL MARKETING TRENDS

    Experiential marketing is about connecting consumers with brands through live face to face experiences, creating personal and relevant memories.  With consumers bombarded by traditional advertising and becoming more likely to listen to ‘non-stop music’ radio stations, watch ‘on demand’ TV and flick past print adverts, 2013 proved to be a blossoming year for…

  • Experiential Marketing Staff

    Experiential Marketing Staff
    We at Love Creative Marketing Agency were gripped by this article from This Day Live called ‘Expert Tasks Experiential Marketing Agencies on Innovation’ where the Chief Executive Officer of EXP Nigeria, an activation company, Mr. Wole Olagundoye, has advised agencies in experiential marketing business to continually challenge clients to embrace new thinking in the profession instead…